In the world of business development and branding, going digital is all the excitement. So just what exactly is digital marketing and how can we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, in the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media for instance billboards and transit signs or symptoms. Essentially any marketing media that delivered electronically is considered digital marketing.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing past the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to touch base to their digital cousins. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising at all times has more recent digital type marketing romantic relationship.
Why the main focus on Digital Media?
The shift to digital media are going to be driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for a digital marketing team. Most digital media, including websites, social media and mobile advertising significantly easier to track than traditional marketing media such as print press.
For business owners, many forms of digital advertising are highly low final price. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses just about any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new opportunity.
For consumers, the fast pace of life makes digital advertising a have to. When consumers are found in need of products and services, gone would be the days of thumbing any phonebook to find them. Now, we whip out our cellular devices or head over to our computers for answers – we all find them fast.
Digital Marketing 2020
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